In my last post we discussed how to lure in customers off the sidewalk with your shiny attractive window display and with sales promotions. Once in your store we talked about how to get them to buy more by using a variation of displays that tempt add on purchases.
Now that spring’s almost here, the sun’s out, you’ve got your fresh, brightly colored spring stock out on display and more and more people will be out and about strolling the streets. How can you increase the number of people that come into your store? Once they’re there, how do you get them to buy more?
Fashion! It is the never ending story of new trends, stylish people, and really really nice things that I love own and in my case love to do business with.
I always feel extremely lucky to be working in a field where I am genuinely enjoying the beautiful pieces I’m working with. Being positioned between New York and Europe I get the vibe of the fashion trends on both sides of the ocean.