Understanding your customers better is useful for 2 reasons, you can take better care of your existing ones, and you can focus your marketing to a specific group of potential ones.
In continuation with our last blog on proactively taking care of your customer every step of the way in the shopping experience, let’s talk about customer complaints. The last thing you want for your business is an unhappy customer. Bad feedback, like any feedback about your business can spread quickly, and can hurt your efforts to promote your image or your company’s brand in the marketplace. Even if you have a customer that had problems with their purchase but you found a solution for them and they ended up happy, it takes much less time and energy to get it right the first time.
To be competitive right now, you need to go beyond good customer service online.
As we know, when a customer buys something a little extra special there is a lot more to it then picking up an item and heading to the checkout, it’s a whole process that starts with the idea of researching a good, to the first time the good is used.