Every business has their own personality – they are as different as the people that run them.
They each have their own ways of operating that make them successful. Some are brick and mortar stores that have established a loyal client base that keep coming back for their great customer service. Others are successful online retailers that carry the latest fashion trends at great prices. Whatever the competitive angle each business is striving for, in order to continue to grow they must keep up with their customers’ changing shopping styles.