The fashion business is a difficult place to be new in, and if you’re a small start up it’s hard to compete with the prices offered by big box retailers or retailers online.
The busy Christmas season is over; New Years has come and gone. January and February are typically slow months for retail, and you’ve vowed in a New Year’s resolution kind of way to take some of the lull time these first months of 2017 and get your business better organized and figure out ways to be more prepared for the busy events coming up this year.
The Holidays are a great time to show new customers who you are and what you’re capable of as a business. We’ve discussed in an earlier blog about maintaining your level of customer service during the holiday rush, and this is important because the goal is to make those first time buyers into returning loyal customers.
The holidays are a great time for retailers – high traffic volumes and big sales. It also means a lot of packaging, overwhelming amounts, with the shipments coming in, then repackaging, wrapping, boxing, bagging… then going out again to your customers. While you’re super busy right now keeping up with shoppers, let this season be the inspiration to start the New Year greener.
Between Thanksgiving and Christmas is the busiest time of the year to shop. And while some people love the excitement, for many the noise and the crowds are stressful. What can you do as a retailer to make your customers feel better as they come through your doors? Let’s look at ways to make your customers feel more comfortable during this busy, stressful shopping season.
Facebook is a great place to communicate with your clients, advertise, organize events and spread awareness of your company. As part of your wider marketing strategy, your business is probably already an active Facebook user, taking advantage of the momentum of your shared posts to your targeted audience, enhancing the your relationship with your clients . Recently they’ve added a feature that allows you to set up shop right there on your page.
Reinventing Black Friday No longer the biggest shopping day of the year?
Black Friday is the beginning of the Christmas shopping season, the Friday between Thanksgiving and the weekend in the US – when shoppers start looking towards the month ahead – getting a jump start on Christmas shopping. It is also called Black Friday because not coincidentally it is also traditionally the day that retailers start turning a profit for the year.