Showrooming vs. Webrooming Why your retail business should be online and offline

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Webrooming

Every business has their own personality – they are as different as the people that run them.

They each have their own ways of operating that make them successful. Some are brick and mortar stores that have established a loyal client base that keep coming back for their great customer service. Others are successful online retailers that carry the latest fashion trends at great prices. Whatever the competitive angle each business is striving for, in order to continue to grow they must keep up with their customers’ changing shopping styles.

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Be on Top of Your Marketing Game Going into Q4: Optimize the Most Important Holidays of the Year

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Optimize the Most Important Holidays of the Year

Q4 – the busiest time of the year in retail. It gets going with Back to School in September, and as we all get back into our routines after summer we again shift our focus forward to prepare for the next upcoming holidays. Many of the most important retail holidays are in these last few months of the year. As a retailer you need to be prepared and plan ahead, to be able to take advantage of these crucial short seasonal spikes in demand.

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Be the Best Dressed Guest for an Outdoor Wedding

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outdoor wedding

Wedding season is here! I have two coming up, and I’m guessing your calendar has been filling up with weddings and other outdoor summer events so it’s a good time to clarify how to dress for them. Unless you’re off to a themed wedding, let’s talk about choosing the perfect look. You want to be stylish, but remember this is the bride’s big day. It can get a little complicated, so I thought I’d put together a few guidelines to make it easier:

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Minimizing Customer Complaints

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Minimizing Customer Complaints

In continuation with our last blog on proactively taking care of your customer every step of the way in the shopping experience, let’s talk about customer complaints. The last thing you want for your business is an unhappy customer. Bad feedback, like any feedback about your business can spread quickly, and can hurt your efforts to promote your image or your company’s brand in the marketplace. Even if you have a customer that had problems with their purchase but you found a solution for them and they ended up happy, it takes much less time and energy to get it right the first time.

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