Advertising is critical to getting your business noticed. If you are just starting out you need to advertise the best you can: the more people that know about your business and what you have to offer, the better. But what are the best, and the most cost effective ways of doing so? How is advertising different then other methods of marketing, and what is the best timing?
Reasons for opening up your own little shop are quite appealing – fewer people these days are satisfied with working for large companies to be rewarded only by salary and a pension. A lot of people are seeking something that is more fulfilling, more personal, or a higher calling. And you love that little clothing store on your local high street, it’s inviting, the people are friendly, and they’re helpful, maybe you should give it a go for yourself!